The real estate boom in small Moroccan towns: a new dynamic

Houses in the mountains

In recent years, Moroccan real estate has been undergoing a spectacular transformation. While major cities such as Casablanca, Rabat, and Marrakech continue to attract attention, another phenomenon is emerging: the rapid development of smaller cities.

From Ouarzazate to Tiflet, passing through Safi and Berkane, these localities are becoming major players in the real estate market.

Why this boom, and how can one take advantage of it? Join us in this fascinating exploration.

Real estate in transition: why are small cities taking the lead?

To understand this phenomenon, it is essential to grasp the economic, social, and structural changes shaping this trend. Today, smaller cities offer unparalleled opportunities, especially for families, young professionals, and investors.

More Affordable Housing Prices

In major metropolitan areas, real estate prices have reached record highs. In Casablanca, the average cost of an apartment often exceeds 15,000 dirhams/m² in some neighborhoods. By contrast, cities like Meknes or Khémisset offer comparable properties at less than 7,000 dirhams/m². These differences make small cities an obvious alternative for households seeking their first purchase or affordable rental.

Modern infrastructure driving development

Significant investments have been made to improve the connectivity of small cities with the rest of the country. For example:

• El Jadida, once seen as a secondary seaside resort, is now a hub thanks to the highway linking it to Casablanca and industrial projects such as Jorf Lasfar.
• Tiflet, near Rabat, is seeing land values increase thanks to road modernization and improved public transport.
• Ouarzazate, with its strengthened tourist appeal and projects like the Noor solar complex, attracts investors for both residential and tourism projects.

A privileged living environment

Away from the noise, pollution, and stress of big cities, smaller towns appeal with their tranquility and proximity to nature. In Safi, the breathtaking view of the Atlantic Ocean, combined with attractive prices, draws retirees as well as freelancers. Ifrane, nicknamed the “Moroccan Switzerland,” has become a haven for families seeking a healthy and secure environment.

Active Decentralization Policies

The Moroccan government is actively promoting regional development. Special economic zones, industrial parks, and social housing projects are booming in cities like Taourirt or Beni Mellal. These initiatives not only stimulate employment but also fuel the real estate market by meeting a new wave of demand.

Why invest in small cities? an opportunity not to miss

The real estate boom in these regions benefits not only local residents but also savvy investors. Here’s why you should consider investing there.

Rapid Property Value Growth

Take the example of Martil, a small coastal town in the north. In 2010, a seaside apartment could be bought for less than 300,000 dirhams. Today, those same properties are sometimes worth over a million dirhams. Such spectacular growth, driven by tourism and infrastructure, is far from rare.

Promising rental potential

With the arrival of new residents and businesses setting up in these towns, rental demand is booming. In Khouribga, for example, housing for workers in the mining sector is highly sought after. Similarly, cities like Essaouira attract expatriates and remote workers looking for both short- and long-term rentals.

Innovative and diversified projects

Real estate developers are no longer limited to building traditional housing. Modern projects are emerging, such as eco-neighborhoods in Beni Mellal or integrated residential complexes in Oujda, complete with green spaces, schools, and shopping centers.

Housing Place: Your guide to this new real estate eldorado

Whether you are an investor, first-time buyer, or tenant, we help you navigate this booming market.

Thanks to our intuitive platform, you can explore the latest listings, compare prices, and even benefit from personalized advice to maximize your chances of success in these rapidly growing regions.

Why wait? join the movement today!

Every day counts in this transforming market. Discover the opportunities offered by Morocco’s small cities with Housing Place, and turn your real estate projects into reality.