Why are furnished apartments in such high demand in Casablanca?

Oct 1, 2024

A well-equipped living room

Casablanca, as the economic capital of Morocco and one of the country's most dynamic cities, attracts thousands of people each year for professional, touristic, or academic reasons.

This growing demand directly impacts the real estate market, and among the most sought-after options, furnished apartments hold a special place.

But why are these furnished accommodations so sought after in Casablanca? Here is an overview of the main reasons.

A practical solution for expatriates and professionals

Casablanca is a magnet for international and national companies, making the city a prime destination for expatriates and professionals on assignment. These individuals often seek temporary housing, allowing them to settle quickly without the hassle of buying or renting furniture.

Saves time and effort

One of the main advantages of a furnished apartment is that it is ready to be lived in immediately. Professionals and expatriates, often traveling for short- or medium-term assignments, do not spend time buying or transporting furniture. This allows for a quick and stress-free transition to a new environment.

Flexibility for short-term contracts

The rental agreements for furnished apartments are often more flexible than unfurnished rentals, with short- or medium-term options. This particularly suits people on temporary assignments, consultants, or executives who do not wish to commit to long-term arrangements.

Example: An expatriate on a six-month assignment in Casablanca will often prefer to rent a furnished apartment rather than spend time furnishing a place for such a short period.

High demand due to tourism

Although Casablanca is mainly known for its economic role, it is also an expanding tourist destination. The city hosts many visitors each year, whether they come for business or to explore the local culture and attractions. Furnished apartments particularly meet the needs of tourists looking for home-like comfort.

Comfort and amenities for tourists

Furnished apartments offer a higher level of comfort compared to hotels, especially for families or groups. They provide larger living spaces, fully equipped kitchens, and often more privacy, while being less expensive than long stays in hotels.

Growing short-term rental market

With the rise of platforms like Airbnb and Booking.com, the short-term rental market for furnished apartments in Casablanca has been booming. Tourists, business travelers, and even local visitors increasingly prefer this type of accommodation for the flexibility and comfort it offers.

Suitable for students and young professionals

Casablanca is home to numerous universities, business schools, and training centers. These institutions attract thousands of students and young professionals each year, often in search of practical and functional housing. Furnished apartments prove to be an ideal option for this demographic.

Turnkey solution for students

For students who often come from other cities or countries, renting a furnished apartment saves time and money. They can move in quickly without having to buy furniture, which is often too costly an investment for temporary stays.

Appeal for young professionals

Young professionals who have recently graduated and are starting their careers look for practical and ready-to-use housing solutions. Furnished apartments allow them to focus on their careers without worrying about the hassles of setting up a home.

Profitability for investors

Apartment owners in Casablanca benefit from strong rental demand, making this option particularly profitable for investors. In addition to being more sought after than unfurnished apartments, these units allow higher rents due to the services and amenities provided.

Higher rents

Furnished apartments can be rented between 10% and 30% more than unfurnished apartments because of the convenience they offer. For owners, this represents an opportunity to increase their rental income, especially in high-demand areas such as downtown or popular neighborhoods like Maarif, Gauthier, or Anfa.

Less vacancy

Thanks to the constant demand from expatriates, professionals, and students, furnished apartments generally experience fewer periods of vacancy. A furnished property often finds a tenant more quickly, mainly because of short-term contracts that maximize occupancy.

A wide variety of offers for all budgets

The market for furnished apartments in Casablanca is broad and diverse. It is possible to find apartments of different sizes and styles, ranging from economical studios to luxury apartments and modern lofts. This diversity allows each tenant, regardless of their budget, to find an offer that suits them.

Offers for all market segments

Whether for professionals looking for high-end housing or students seeking an economical solution, the market for furnished apartments in Casablanca adapts to every customer segment. This diversity of offers contributes to the popularity of furnished accommodations in the city.

Geographical areas suited to all needs

Furnished apartments are available in almost every neighborhood in Casablanca. Whether you are looking for accommodation in a quiet residential area like Ain Diab or a dynamic business district like Sidi Maârouf, it is possible to find a property that meets your needs.

Conclusion: Furnished apartments, a winning choice in Casablanca

The high demand for furnished apartments in Casablanca can be explained by numerous factors, ranging from the need for flexibility for professionals and expatriates to the tourist attractiveness of the city, as well as opportunities for investors.

By offering a practical, quick, and often more profitable solution, these furnished units meet the varied needs of a diverse clientele.

Looking for a furnished apartment in Casablanca? Explore the available offers on Housing Place and find the accommodation that suits your expectations.