Trends in the luxury real estate market in Marrakech: An investment that inspires dreams

Sep 11, 2024

A beautiful setting in Marrakech

Marrakech, the "Red City," has been attracting an international clientele in search of an exceptional living environment for decades. Beyond its exotic charm and captivating landscapes, the city has become a genuine investment hub for the luxury real estate market.

Sumptuous villas, renovated historical riads, and modern apartments with breathtaking views are all part of the flourishing luxury market in Marrakech.

In this article, discover the trends shaping the luxury real estate market in Marrakech and why this city has become an essential choice for investors seeking exceptional properties.

A strongly growing international demand

Marrakech attracts numerous foreign investors, drawn by its unique setting, sunny climate, and varied luxury real estate offers. More and more people are seeking high-end properties, whether for a secondary residence, a vacation home, or a prestigious rental investment.

A european and international clientele

Marrakech's proximity to Europe makes it a favored destination for international buyers. The French, Spanish, and British are among the main nationalities investing in luxury real estate in Marrakech. With just a few hours' flight from major European capitals, Marrakech is an ideal destination for those seeking a change of scenery while staying close to their home country.

Celebrities and renowned personalities, such as Yves Saint Laurent or Madonna, have acquired properties in Marrakech, contributing to the city's prestigious reputation. Their presence attracts wealthy clients looking for a sumptuous residence that reflects the glamour and elegance of Marrakech.

Imagine staying in a sumptuous villa with a view of the Atlas Mountains, enjoying lush gardens and a private pool, while being just minutes away from the souks and historic downtown. This unique experience draws investors from all over the world.

The rise of remote work boosts secondary residence purchases

Remote work, which became the norm for many following the Covid-19 pandemic, has also favored the demand for luxury secondary residences in Marrakech. The possibility of working from a paradise setting, without giving up connectivity and modern infrastructure, appeals to a new generation of investors.

If you are looking to buy a property in Marrakech for a secondary residence, prioritize villas or apartments equipped with high-speed internet and close to essential amenities, to combine comfort and remote work.

A varied offer of exceptional properties

The luxury real estate market in Marrakech is distinguished by a wide variety of high-end properties, ranging from traditional riads to modern villas, including contemporary residences nestled in enchanting gardens. This variety allows each investor to find the property that meets their expectations, whether they are looking for a rental investment or a property to live in.

Riads: Timeless charm

Riads are one of Marrakech's signatures, and they occupy a central place in the luxury real estate market. These traditional homes, often hidden behind modest walls, open onto interior courtyards adorned with fountains, mosaics, and gardens. Restoring a riad in the Marrakech medina allows one to combine historical heritage and modern comfort while enjoying typically Moroccan architecture.

Restored riads in emblematic neighborhoods such as the Kasbah or Dar El Bacha sell for several million dirhams. These properties, while retaining their old-world charm, offer modern amenities like private spas, heated pools, and panoramic terraces.

Becoming the owner of a historic riad is to purchase a piece of Marrakech's heritage. Living in a space filled with history, while enjoying luxurious comfort, allows for an authentic Moroccan experience every day.

Modern villas: Between luxury and innovation

While traditional riads dominate the heart of Marrakech, modern villas are making their mark in residential areas like the Palmeraie or the Ourika road. These properties, often nestled amidst lush gardens, combine contemporary design, cutting-edge technology, and high-quality materials. Investors are particularly attracted to the spectacular views of the Atlas Mountains and the vast living spaces offered by these villas.

Villas located near golf courses or in secure residential complexes are highly sought after by expatriates and tourists. If you are considering a rental investment, these areas offer good yields and long-term appreciation.

High-End residences downtown

Luxury apartments and residences located in the modern districts of Marrakech, such as Guéliz or Hivernage, are also attracting investors. These properties offer an urban and modern living environment, with high-end services: 24/7 security, pools, gyms, and stunning views of the city or the mountains.

Residences such as 'Carré Eden' or 'Les Jardins de l’Agdal' offer luxurious apartments, often sought after by businessmen or expatriate families. Close to restaurants, shops, and cultural centers, these properties combine luxury and convenience.

Luxury rental real estate: A booming market

In addition to being a popular place to live, Marrakech is also a major destination for international tourism. Many investors opt for luxury rental real estate, a sector that benefits from the growing demand for high-end vacation rentals. Renting exclusive villas or riads to wealthy tourists can generate substantial income, especially during the high season.

High potential for profitability

Marrakech welcomes millions of tourists each year seeking luxurious experiences. Whether for vacations, wellness retreats, or private events, luxury villas and riads are in high demand. Well-located properties offering services like housekeeping, concierge, or spa services can generate significant rental income.

A villa with a pool and garden in the Palmeraie can rent for between 10,000 and 50,000 dirhams per week, depending on the season. Riads in the medina, equipped with luxury rooms and refined common areas, are also very popular with tourist groups or families.

Investing in a luxury property in Marrakech means not only enjoying your own vacation space but also creating a regular passive income by renting the property when you are not using it.

Tailor-Made rental management services

For investors, the rental management of a luxury property in Marrakech can be facilitated with tailor-made services offered by specialized agencies. These agencies take care of property maintenance, tenant management, and offer additional services like concierge, airport transfers, or event organization.

If you are considering a rental investment, hire a local agency specialized in managing luxury properties. They can help you maximize your rental income and maintain your property to an excellent standard.

Conclusion: Marrakech, an el dorado for luxury real estate

The luxury real estate market in Marrakech offers a range of opportunities for investors looking to acquire exceptional properties.

Whether for a second home, rental investment, or simply to enjoy the beauty and prestige of the city, Marrakech remains a favored destination.

With a constantly increasing international clientele, a varied offer of properties, and high profitability potential, the Red City establishes itself as a safe value for those wishing to invest in luxury real estate.

Ready to explore luxury real estate opportunities in Marrakech? Discover the exceptional properties available on Housing Place and achieve your dream of acquiring a prestigious property.