Renting property to expats: How to proceed?

Oct 15, 2024

A man handing over house keys

With the economic development of Morocco and its increasing attractiveness for international investments, more and more expats are choosing to settle in cities like Casablanca, Rabat, Marrakech, and Tangier.

For property owners, renting to expats is a great opportunity as these tenants often have higher budgets, seek quality housing, and generally sign medium to long-term contracts.

But how can you effectively cater to this specific demand? Here is a guide to optimize renting your property to expats.

Understanding the specific needs of expats

Before putting your property on the market for expats, it is essential to understand their expectations and needs. Unlike local tenants, expats often arrive in a new country for a temporary professional or personal mission, and therefore look for housing that meets very specific criteria.

Furnished and equipped housing

Expats often arrive without furniture and seek a ready-to-live-in home. They favor fully furnished properties with modern and functional equipment (appliances, television, Wi-Fi, etc.). Make sure your property is well furnished and equipped with the essential amenities for immediate comfort.

Offer accommodation with a simple, modern decoration that can suit different tastes. Consider including basic amenities like kitchen utensils, household linens, and appliances.

Strategic location

Location is a crucial factor for expats. They favor neighborhoods close to business centers, international schools, or areas well-served by public transport. Cities like Casablanca (Sidi Maârouf, Gauthier) and Rabat (Hay Riad) have popular neighborhoods among expats.

If your property is located near international schools or business zones, highlight this advantage in your listing.

Security and services

Expats, often accompanied by their families, seek a secure and pleasant environment. Properties in secure residences with guards, concierge services, or maintenance are greatly appreciated. Quick access to essential services such as supermarkets, hospitals, and leisure facilities is also a plus.

Adapting your property to international standards

Expats often come from countries where comfort standards may differ from those in the local market. To attract this type of tenant, it's important to adapt certain features of your property.

Providing good internet connection

A fast and reliable Wi-Fi connection is essential for most expats, whether they are on a professional mission or wish to stay connected with their family abroad. Make sure the Wi-Fi works well and mention it in your listing.

Improving equipment

Offering modern equipment is an excellent way to attract expatriates. Air conditioning, a washing machine, a dishwasher, and a television with international channels are often seen as essential services. Update your property if necessary to meet these expectations.

Also consider including comfort equipment such as quality bedding, blackout curtains, or even leisure equipment such as a modern audio system.

Offering a maintenance service.

Expatriates often look for turnkey solutions where they don't have to worry about small daily troubles. Providing a maintenance service or a reliable local contact (concierge, property manager) to quickly resolve any technical problem can be a decisive advantage.

Showcasing your property for an international clientele.

A good advertisement is essential to capture the attention of expatriates. It is important to highlight the strengths of your property to attract this type of tenant.

Writing an advertisement in multiple languages.

If you want to attract expatriates, write your ad in English, French (depending on the language of the targeted expatriates), or even in other languages such as Spanish if your property is located in areas where Spanish companies are established. This will significantly expand your audience and demonstrate that you are open to an international clientele.

Emphasizing location and services.

In your description, highlight the proximity of services that interest expatriates: international schools, multinational company offices, restaurants, shopping centers, and public transport. Also mention modern equipment, security, and any other features that might reassure them.

Example: "This spacious three-bedroom apartment, located just steps from the Rabat American School, offers fast Wi-Fi, modern equipment, and 24/7 secure access."

Using quality photos.

Professional photos are essential to attract expatriates. Show bright, well-arranged spaces and highlight key assets (view, outdoor spaces, equipment). Also showcase elements that differentiate your property from other accommodations (pool, terrace, proximity to amenities).

Facilitating administrative management and the rental process.

Expatriates generally seek simple and effective solutions to rent a property without hassle. Ensure that your rental process is smooth and professional.

Simplifying paperwork.

Expatriates can be put off by complicated administrative procedures. Ensure that the rental agreement is clear and available in multiple languages if possible (French and English, for example). You can also include specific clauses for expatriates, such as the possibility of terminating the lease in the event of a job transfer.

Offer flexible payment options for rent (bank transfer, currency payment, etc.) and clearly explain the terms of the security deposit and service charges.

Offering adapted contracts.

Expatriates often come for long-term assignments (6 months, 1 year or more). Offer flexible rental contracts that adapt to this reality. If possible, offer renewal or extension options that will allow them to stay longer if they need to.

Offering a relocation service.

Expats often appreciate a relocation service, where they are assisted in settling in. If possible, offer to accompany them with certain tasks, such as setting up electricity and water contracts, or introducing them to the neighborhood. This will facilitate their arrival and enhance their satisfaction.

Managing the relationship with expats

Once you have found an expatriate tenant, it is important to maintain a good relationship throughout their stay to ensure they feel comfortable and well cared for.

Being available and responsive

Expats may feel isolated in a new country, and they appreciate regular contact with their landlord or property manager. Make sure you are available to answer their questions and promptly resolve any issues (repairs, bills, etc.).

If you do not live near the property, consider hiring a local rental manager or concierge service to help manage the day-to-day relationship.

Taking special requests into account

Expats may have specific needs depending on their culture or lifestyle (e.g., dietary preferences, special equipment). Be attentive to their requests and try to meet their expectations as much as possible.

Conclusion: Renting to expats, an opportunity to seize

Renting a property to expats can be a source of stable income and an opportunity to enhance your property's value on the rental market.

By understanding their specific needs, adapting your accommodation, simplifying administrative procedures, and maintaining a trusting relationship, you can attract and retain a quality expatriate clientele.

Remember that tenant satisfaction is key to a smooth and lasting rental.

Looking to rent your property to expats? Check out the offers and advice on Housing Place to optimize your rental strategy and meet the expectations of an international clientele.