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Find out how to make a successful real estate investment in a tourist area: strategic choices, rental profitability, and legal rules.
Oct 18, 2025
A pretty riad with people sitting in the front window
Investing in real estate in a tourist area can be an excellent opportunity, whether to generate rental income, enjoy a family vacation, or diversify your assets.
However, this type of investment involves specific features and risks that are important to understand to avoid unpleasant surprises.
Discover in this article the essential tips for a successful and safe purchase in a tourist area.
Location is the number one criterion for buying real estate in a tourist area. A well-located property will always be more attractive, whether for tenants or for a potential resale.
Opt for an area known for its tourist appeal, such as seaside resorts, mountains, or historic towns. Also make sure the property is easily accessible (near airports, train stations, or major roads).
In Essaouira or Tangier, properties close to the beach or tourist attractions often have high rental demand.
Areas experiencing rapid growth or benefiting from recent infrastructure (roads, airports, leisure centers) may offer significant development potential. Find out about development projects that could increase the region's appeal.
Consult urban planning maps to ensure the environment remains conducive to tourism (no industrial construction or highway projects in the immediate vicinity).
The success of a real estate investment in a tourist area depends largely on rental demand. A thorough analysis of seasonality and tourist preferences is essential.
Some destinations have highly seasonal tourist numbers. A property located in a seaside resort, for example, may be very profitable in summer, but less so in winter. Assess whether off-season demand justifies fixed costs (maintenance, utilities, credit).
Prefer destinations with dual seasonality, such as mountains with summer (hiking) and winter (skiing) activities.
A city center apartment might attract business travelers or couples, while a beachfront house might appeal to families. Adapt the property type to the local clientele.
In Marrakech, a riad converted into a vacation rental can attract both international tourists and local groups.
Purchasing a property in a tourist area requires a rigorous study of costs and potential profitability.
Consider the estimated annual rental income and compare it to the total cost of the investment (purchase price, notary fees, utilities, maintenance). A gross rental yield of 5% to 7% is generally considered a good indicator.
In tourist areas, maintenance costs may be higher due to the frequency of use and tenant requirements (furniture, air conditioning, swimming pool, etc.). Also allow for possible rental vacancy periods.
Build a reserve fund to anticipate unforeseen events and avoid financial stress.
Investing in a tourist area involves complying with certain specific rules.
Many cities impose restrictions on short-term rentals. Make sure the property you wish to purchase is eligible for rental use.
In Marrakech, local authorities may require a declaration to rent a property to foreign tourists.
If the property is part of a condominium, check that seasonal rentals are permitted. Some residences impose strict rules regarding the use of common areas or tenant management.
Consult a notary or specialized lawyer to ensure the property's compliance before signing.
If you want to quickly recoup your investment, choose a property that's already furnished or ready to welcome tenants. This avoids initial renovation or development costs.
A well-equipped and tastefully decorated property will more easily attract tenants and will receive better online reviews.
For more experienced investors, buying a property to renovate in a tourist area can offer a significant capital gain after the renovations. However, this requires a careful assessment of costs and timeframes.
Restoring a riad in the Fez medina can appeal to those who appreciate authenticity and significantly increase its value.
Investing in a tourist area can be complex. Calling on local experts can help you secure your project.
Real estate agents familiar with the tourist market can guide you toward the most suitable properties and avoid pitfalls.
If you can't manage the property directly, entrust rental management to an agency. They will take care of finding tenants, maintenance, and administrative formalities.
Compare managers' rates and choose an agency that offers comprehensive services, including tenant communication and maintenance.
Buying a property in a tourist area can be an excellent opportunity to diversify your assets and generate attractive income, provided you prepare your project well.
By choosing a strategic location, analyzing rental demand, and mastering the financial and legal aspects, you can reduce risks and maximize profitability.
Want to get started in tourist real estate? Explore Housing Place's offerings and find the perfect property for a secure and profitable investment!
Find out how to make a successful real estate investment in a tourist area: strategic choices, rental profitability, and legal rules.
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